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Presented by Calgary Technologies Inc. and Rocket Builders.
Marketing Seminar IV
Aligning Sales and Marketing
Understanding the Sales Process and Making Sure Your Marketing is Designed to Provide Both Lead Generation and Sales Support
Have you implemented an appropriate sales process for your product?
Do you have a proven method for generating leads?
How can your marketing help your sales people close deals faster and more frequently?
In channel sales, who is responsible for generating leads? for closing the deals?
Description:
This seminar helps technology companies to better integrate sales teams with marketing teams. Starting with implementing a sales process, this seminar discusses marketing's role in each step of the sales process. Some key methods discussed include developing lead generation campaigns, engaging in relationship marketing, coordinating channel sales and providing sales support. This seminar uses concepts lectures, case examples, and interactive discussion to help participants to make specific Go-to-market plans based on implementing these integrated sales and marketing methods.
Audience:
This seminar is designed for company executives responsible for market strategy in start-ups or growth companies, and it is particularly valuable for your sales leader to sit in this session with your marketing leader.
You will Learn:
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how stages in sales process map to stages in marketing process
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how the buyer's process works
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sales pipeline models and sales forecasting methods + marketing methods to support specific sales activities
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integrated sales and marketing campaign models
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channel sales models
You will Leave with:
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understanding of how marketing spend influences cost of sales
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checklists for "sales ready" leads
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hints and tips on building a campaign from scratch
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examples of nurturing campaigns
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step-by-step process for mapping out channel sales responsibilities notes and exercises on budgeting for an integrated campaign
February 3rd, 2010
$200 + GST
1:30PM – 4:30PM
Alastair Ross Technology Centre
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