The following technologies have been assessed and reviewed by our expert team and are currently available for licensing or sponsored research.

Best practice programs to support early-phase startups from idea to revenue.

  • Programs / Workshops
    • Junction 31

      Junction 31

      Applications for Cohort 2 are now open

      Build a healthy foundation with CTI's international program for pre-seed startups. 

      Learn more Apply
    • Discover


      Registration for winter 2018/19 now open

      Understanding customer behaviour is essential to your startup success. This applied program teaches how to engage customers and discover their motivations, preferences and needs. 

      Learn more Register
    • Validate


      Registration for winter 2018 coming soon

      This applied program will guide founders through the validation of a product and business model. By the end, you will have sufficient knowledge to decide whether the venture is viable, and if so, feel confident to begin sales and running a business. 

      Learn more
    • 321 Growth Academy: Sales Tools

      321 Growth Academy: Sales Tools

      Registration TBA

      An intensive two-day course to kickstart the creation of killer sales tools that will help you level up your sales.

      Learn more
    • 321 Growth Academy: Sales 101

      321 Growth Academy: Sales 101

      Registration now closed

      A full-day crash-course in B2B sales for business and technical founders and execs.

      Learn more
    • 321 Growth Academy: Lean Sales

      321 Growth Academy: Lean Sales

      Registration now closed

      This program includes eight half day sessions plus a one-on-one coaching session. 


      Learn more
    • 321 Growth Academy: Marketing 101

      321 Growth Academy: Marketing 101

      Registration now closed

      Marketing 101 is a full-day crash course in B2B marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop an action plan to get you from here to there.

      Learn More
    • 321 Growth Academy: Growth Marketing

      321 Growth Academy: Growth Marketing

      Registration now closed

      An eight-week course for Startup Founders, Executives and Marketing Leaders to take a “learning by doing” approach to marketing impact. It’s all about assessing your market and current marketing, learning new marketing ideas and approaches and putting them into action by working on real-world marketing challenges facing your company. The outcome? A more focused and impactful return on your marketing investment and marketing that drives revenue for your business.

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    • 321 Growth Academy: People 101

      321 Growth Academy: People 101

      Registration now open

      A full-day crash course in human resources (HR) for business and technical founders and leaders. You’ll learn how to build an effective people capacity in your company, how to assess where you’re at with your HR function and how to develop an action plan so you can attract and develop the culture and team you need to grow.

      Learn More Register

    Programs / Workshops

  • Accelerator Programs
    • TELUS Accelerator & Incubator Programs

      TELUS Accelerator & Incubator Programs

      CTI and TELUS partner to support Canadian technology startups at all stages of growth. At the early stage, the TELUS Technology Incubator (TTI) helps startups develop a robust go to market strategy. For growth stage startups, the TELUS Technology Accelerator (TTA) offers a combination of advisory services that strengthen all aspects of their business, leading to increased growth, higher visibility with potential customers and investors, and potential enterprise opportunities with TELUS.

      Learn more

    Accelerator Programs

  • Services
    • CEO Roundtable

      CEO Roundtable

      A monthly peer advisory forum for CEOs, board members and founders of technology companies to openly discuss their challenges in a confidential, safe environment. The goal of the roundtables are to provide "just-in-time" advice on current issues, enhance accountability and accelerate actions/decisions. 

      "This roundtable has transformed our company, period. There are not enough good things I can say about this group. Even banks recognize its significance toward the foundation for a strong company." - Jeremy Bridge

      Learn more Apply
    • Venture Mentoring Service of Alberta (VMSA)

      Venture Mentoring Service of Alberta (VMSA)

      The Venture Mentoring Service of Alberta (VMSA) is a volunteer organization that provides objective, conflict-free guidance to entrepreneurs in southern Alberta. Each entrepreneur is matched with a team of mentors, which gives a more in-depth experience than traditional one-on-one relationships.

      Learn more
    • Startup Visa

      Startup Visa

      Canada's Startup Visa (SUV) Program is intended to attract foreign entrepreneurs who wish to establish new, high-growth businesses in Canada that will support innovation and job creation. 

      Learn More Apply
    • Global Opportunities in Calgary

      Global Opportunities in Calgary

      As a champion of the innovation ecosystem, CTI and our partners are helping to drive change and establish Calgary as a global hub. Explore some of our global opportunities in Calgary.

      Learn More
    • Funding Support

      Funding Support

      Prepare your approach to venture financing through performing a "12 Point Business Assessment".

      Having a plan to fund your business from many sources, which may include equity investors, is just as important as your business plan.

    • Intellectual Property

      Intellectual Property

      Questions about intellectual property? Want to learn more? Connect with our partners at Innovate Calgary. 

      Learn more


Entrepreneur Essentials

Your resource for the startup development journey.

Adapted from the Startup Commons Startup Development Phases under the Creative Commons License



  • Explore the startup community
  • Gain entrepreneurial knowledge
  • Identify the problem you are trying to solve
  • Seek a co-founder or partner


How to build a startup | Startup Playbook


Startup Primer | New Tech Meetup

Community Support

AlbertaIN  |  Startup Calgary



  • Identify your value proposition
  • Interview potential customers and people in the industry
  • Develop your initial business model


Customer Development Process  |  Value Proprosition Canvas
Business Model Canvas | Who do you Interview?
How To Do Early-Stage Customer Development


Startup Primer |  Discover  |  Patent Search Assessment
The Inc.  |  New Tech Meetup

Community Support

AlbertaIN | Startup Calgary



  • Agree on a vision for your venture
  • Form a balanced founding team
  • Develop an intellectual property strategy
  • Define milestones and runway (time)
  • Incorporate your business
  • Source seed funding


How to Determine your Startup's Vision  |  12 Key Questions
Team Formation Framework/Assessment  |  Financing Options
Google Patents


Patent Search Assessment
BLG Law Clinic  |  The Inc.
New Tech Meetup  |  University of Calgary Express Assignment

Community Support




  • Determine minimum product features
  • Create a minimum viable product (MVP)
  • Iterate your product based on customer feedback
  • Define and measure appropriate metrics
  • Obtain your first sale


Build the Simplest MVP Possible  |  Getting the MVP Right
Pirate Metrics for Software Startups | Futurpreneur Playbook for Wining at Sales


Validate  |  The Inc.
New Tech Meetup  | Kinetica Innovation Centre at SAIT (KICS)

Community Support

AlbertaIN  |  NRC-Industrial Research Assistance Program (IRAP) 
Alberta Innovates Voucher Programs  |  Microsoft BizSpark 
Centre for Innovation in Manufacturing (Red Deer College)  |  Cloud Technology: DAIR



  • Develop and execute marketing plan
  • Establish supply chain
  • Hire key staff
  • Expand sales to new markets
  • Develop a pitch deck
  • Aquire growth funding


12 Key Questions


Go-To-Market  |  Venture Mentoring Service of Alberta (VMSA)
CEO Roundtable  |  Pitch Development and Coaching
Investment Referral  |  The Inc.  | New Tech Meetup


AlbertaIN  |  NRC-Industrial Research Assistance Program (IRAP)
Alberta Innovates Voucher Programs  |  Trade Commissioner Service - Export
Grant Thornton (SRED Claims)  |  Collins Barrow  |  Robert Half



  • Develop new product lines
  • Acquire additional growth funding
  • IPO, acquisition/exit


Venture Mentoring Service of Alberta (VMSA)  |  CEO Roundtable
Investment Referral

Community Support

AlbertaIN  |  Trade Commissioner Service - Export
TSX Venture Exchange  |  The Canadian Securities Exchange


Workshops, networking,
and more

Free resources to support your startup journey.

Stakeholders & Partners