The following technologies have been assessed and reviewed by our expert team and are currently available for licensing or sponsored research.

Best practice programs to support early-phase startups from idea to revenue.

  • Programs / Workshops
    • Junction 31

      Junction 31

      Applications for Cohort 1 are now closed 

      Build a healthy foundation with CTI's international 8-week program for pre-seed startups. 

      Learn more
    • Discover

      Discover

      Registration for fall 2018 now open

      Understanding customer behaviour is essential to your startup success. This applied program teaches how to engage customers and discover their motivations, preferences and needs. 

      Learn more Register
    • Validate

      Validate

      Registration for winter 2018 coming soon

      This applied program will guide founders through the validation of a product and business model. By the end, you will have sufficient knowledge to decide whether the venture is viable, and if so, feel confident to begin sales and running a business. 

      Learn more
    • 321 Growth Academy: Sales Tools

      321 Growth Academy: Sales Tools

      Registration TBA

      An intensive two-day course to kickstart the creation of killer sales tools that will help you level up your sales.

    • 321 Growth Academy: Sales 101

      321 Growth Academy: Sales 101

      Registration now open

      A full-day crash-course in B2B sales for business and technical founders and execs.

      Learn more Register
    • 321 Growth Academy: Lean Sales

      321 Growth Academy: Lean Sales

      Registration now open

      This program includes eight half day sessions plus a one-on-one coaching session. 

       

      Learn more Register
    • 321 Growth Academy: Marketing 101

      321 Growth Academy: Marketing 101

      Registration now open

      Marketing 101 is a full-day crash course in B2B marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop an action plan to get you from here to there.

      Learn More Register
    • 321 Growth Academy: Growth Marketing

      321 Growth Academy: Growth Marketing

      Registration now open

      An eight-week course for Startup Founders, Executives and Marketing Leaders to take a “learning by doing” approach to marketing impact. It’s all about assessing your market and current marketing, learning new marketing ideas and approaches and putting them into action by working on real-world marketing challenges facing your company. The outcome? A more focused and impactful return on your marketing investment and marketing that drives revenue for your business.

      Learn More Register

    Programs / Workshops

  • Accelerator Programs
    • Kinetica Ventures

      Kinetica Ventures

      Kinetica bridges the gap between the energy industry and energy technology developers/companies. We help to validate and curate energy startups making it easier for industry adoption or acquisition.

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    • TELUS Accelerator Program

      TELUS Accelerator Program

      An eight-month program designed to accelerate your company's business model, technology and operational backbone. Its goal is to support the development of growth-stage companies with technologies that TELUS could potentially use, integrate or commercialize. 

      Learn more Apply
    • RBC Social Enterprise Accelerator Program

      RBC Social Enterprise Accelerator Program

      Applications are closed

      The RBC SEA #2 is a six-month program designed to accelerate startups whose mission is to create social impact while ensuring that profitability is core to their business model. This is a competitive program open to six startups, specifically those with a focus on health and nutrition, persons with disabilities, youth, education, new arrivals, the environment and affordable housing.

      Learn more

    Accelerator Programs

  • Services
    • CEO Roundtable

      CEO Roundtable

      A monthly peer advisory forum for CEOs, board members and founders of technology companies to openly discuss their challenges in a confidential, safe environment. The goal of the roundtables are to provide "just-in-time" advice on current issues, enhance accountability and accelerate actions/decisions. 

      "This roundtable has transformed our company, period. There are not enough good things I can say about this group. Even banks recognize its significance toward the foundation for a strong company." - Jeremy Bridge

      Learn more Apply
    • Venture Mentoring Service of Alberta (VMSA)

      Venture Mentoring Service of Alberta (VMSA)

      The Venture Mentoring Service of Alberta (VMSA) is a volunteer organization that provides objective, conflict-free guidance to entrepreneurs in southern Alberta. Each entrepreneur is matched with a team of mentors, which gives a more in-depth experience than traditional one-on-one relationships.

      Learn more
    • Startup Visa

      Startup Visa

      Canada's Startup Visa (SUV) Program is intended to attract foreign entrepreneurs who wish to establish new, high-growth businesses in Canada that will support innovation and job creation. 

      Learn More Apply
    • Funding Support

      Funding Support

      Prepare your approach to venture financing through performing a "12 Point Business Assessment".

      Having a plan to fund your business from many sources, which may include equity investors, is just as important as your business plan.

      Apply
    • Intellectual Property

      Intellectual Property

      Questions about intellectual property? Want to learn more? Connect with our partners at Innovate Calgary. 

      Learn more

    Services

 

Sales Tools 

Pre-requisite: None

An intensive two-day course to kickstart the creation of killer sales tools that will help you level up your sales, and get feedback from expert writers and designers.

What You’ll Come Away With:

  • Audit of your current sales tools
  • Priority list for needed sales tools and marketing assets
  • Feedback on drafts of top priority sales tools
  • Kickstart sales tools development or refresh with marketing experts, content writers and designers
  • An improved process for engaging your marketing vendors to improve results and ROI
  • Action plan to develop needed sales tools

Dates: TBA 

 


Sales 101

Pre-requisites: none

Sales 101 is a full-day crash course in B2B sales for business and technical founders. You’ll learn how to create an effective sales capacity in your company, assess where you’re at, and develop an action plan to get you from here to there.

  • An understanding of what sales is (and isn’t), different sales approaches and an assessment of the right approach for your company and your target customer
  • A detailed profile of your ideal customer profile to focus – and perhaps course correct – your sales, marketing and product efforts
  • An in-depth assessment of your current sales and marketing capacity, including identification of your key gaps
  • An action plan for the next 30, 60 and 90 days – where you need to focus your and your team’s efforts to move the needle on revenue

Date: September 6, 2018

Register

 


Lean Sales

Pre-requisite: Sales 101

An intensive program that takes an experiential approach to sales skill development. Think of it as a sales skills acquisition adventure: using the principles of lean management, applied to sales, you’ll work on addressing your actual sales challenges. 

What You'll Come Away With: 

  • Revamped ideal customer profile (ICP) assessment to guide your target customer acquisition, assess outliers (learn who to target and whom to say no to)
  • Detailed sales process development: create a sales process that works for your company
  • Improved prospecting tools and processes, including scripts that you’ve drafted, tested and iterated based on feedback from the facilitator and other participants
  • Clear articulation of your value proposition and sales narrative, that will inform all your sales and marketing assets
  • A fresh perspective on your pricing, and an ROI model
  • Feedback on your sales tools and CRM to ensure they support your sales process
  • An evaluation of your readiness to negotiate, close and contract – and prep of the tools you’ll need to make it happen

Begins: September 2018

Register

 


Marketing 101

Marketing 101 is a full-day crash course in B2B marketing for business and technical founders. You’ll learn how to create an effective marketing capacity in your company, assess where you’re at, and develop an action plan to get you from here to there. 

What You'll Come Away With:

  • A detailed profile of ideal customer profile for each relevant customer segment
    Clarity on marketing messages (key messaging and positioning)
  • Identification of the key marketing initiatives and approach that is the best fit for the company
  • An in-depth assessment of marketing capacity (relevant to sales and customer care) including key gaps
  • An action plan to focus near-term efforts to improve marketing effectiveness and efficiency and to drive revenue

 Date: September 13, 2018 

Register

 


 Growth Marketing

An eight-week course for Startup Founders, Executives and Marketing Leaders to take a “learning by doing” approach to marketing impact. It’s all about assessing your market and current marketing, learning new marketing ideas and approaches and putting them into action by working on real-world marketing challenges facing your company. The outcome? A more focused and impactful return on your marketing investment and marketing that drives revenue for your business.

What You'll Come Away With:

  • Completed ideal customer profile(s) and buyer’s journey (overall and for key market segments)
  • A complete messaging framework and key messages
  • A defined map that aligns their marketing initiatives to their Buyer’s Journey
  • Assessment/audit of current marketing
  • Growth marketing plan to focus marketing initiatives and drive revenue

Begins: October 2018

Register

 

 

Stakeholders & Partners

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