Understanding customer behaviour is essential to startup success! This 6-week applied program will teach entrepreneurs how to engage customers and discover their motivations, preferences, and needs. Participants are expected to conduct multiple customer interviews, share the results of those interviews with peers/advisors, and mould their business model on a weekly basis. By the end of the program, you will have acquired vital information about your customer and obtained a clearer understanding of the market potential. Participants will be better equipped to proceed with their opportunity or change course.
Participants are expected to commit at least 15 hours/week for in-class sessions and homework deliverables.
Dates: Begins February 14, 2018