Go-To-Market helps companies maximize successful execution in market entry, product launch and revenue growth by addressing market place challenges, and focusing on its marketing strategy and implementation. It combines a comprehensive go-to-market curriculum through applied learning, access to industry experts and one-on-one mentoring. Mentors are recruited specifically for the individual company, based on its profile. It is an intensive program with a taught curriculum including five bi-weekly half day sessions, webinars and homework assignments.
- Strategic Marketing Plan
- Marketing Implementation Plan
- Alberta-based companies that are commercial ready or are preparing to launch a new product or product line
- Executives responsible for marketing and sales revenue growth (VP Sales/Marketing, COOs, CEO)
Past participants have reported increased revenue, attracted investment, been acquired, or have signed significant distribution or partner agreements.
Date: Begins January 2018